Podtrac Announces GoDaddy.com Podcast Advertising Campaign with the First Custom-Produced Podcast Advertisement Episode of French Maid TV
Podtrac Brings GoDaddy.com to French Maid TV as First Advertiser
PORTABLE MEDIA & PODCASTING EXPO, Ontario, CA September 29, 2006
Podtrac, a leader in connecting podcasters and advertisers, today announced a GoDaddy.com® podcast advertising campaign with French Maid TV. The entertaining, custom-produced episode features French Maids in a four-minute video podcast showing how to register a domain name with GoDaddy.com. The new episode is available at GoDaddy.com and through the French Maid TV RSS feed.
GoDaddy.com was the first major company to embrace podcast advertising more than one year ago. "We pride ourselves on being at the leading edge of innovative technologies. We see podcasting as a new medium of high-quality, user-generated content that connects with our customers," said Bob Parsons, CEO and founder of GoDaddy.com. "French Maid TV is certainly GoDaddy-esque and helps us reach a targeted audience with our usual provocative and highly-entertaining style."
"Our audience wants to know how to use cool and hip products like GoDaddy. It's fun to watch our French Maids show them how," said Tim Street, executive producer of French Maid TV. "GoDaddy.com exemplifies how innovative advertisers embrace this new marketing strategy. We integrate the podcast and the advertisement, with products that shine in a "how to" program, while offering the added intrigue and entertainment factor that only French Maid TV can deliver. People aren't going to be fast-forwarding through this message."
"French Maid TV's GoDaddy.com video podcast episode represents a new advertising format where the podcast takes product placement to a new level," said Mark McCrery, Podtrac's CEO and co-founder. "A four-minute entertaining video is the optimal length and format for podcast viewers watching episodes on their PCs worldwide. In this case, the audience gets to learn about a new product, from the user-generated content they subscribe to and with personalities and programming they really enjoy. From Podtrac's perspective, it is great to be bringing advertisers to very talented independent artists who are building significant audiences," said McCrery.
According to Podtrac, French Maid TV audience sizes rivals that of many of cable TV audiences. Each new episode of French Maid TV spikes to the top of the iTunes 100. Podtrac's Measurement Services have determined that the French Maid TV audience is predominantly 18-34 year old males and 82 percent watch each new episode, with 35 percent watching twice. Also, 78 percent of the audience has shopped online in the past 30 days, with 36 percent spending more than $800 online in the past 12 months. For advertising information and rates contact Podtrac.
Podtrac is the world's largest Podcast Advertising Network. Podtrac's services for podcasters and advertisers provide the first complete systems for podcast advertising insertion and podcast measurement. Podtrac has developed the largest database of podcast demographics worldwide representing more than 22 million U.S. podcast listeners and viewers. Podtrac is privately held with headquarters in Washington D.C. and offices in New York. For more information contact Podtrac at: www.podtrac.com.