podcast advertiser resources

Podtrac Blog - read and subscribe to the Podtrac Measurement blog to keep up to date on top publisher and podcast rankings and to get weekly podcast trend updates.

State of Podcasting White Paper - from Authentic, this annually updated white paper provides insight into how big podcast audiences are, who listens to podcasts, how they listen and more.

What Advertisers Need to Know About Podcasting - this Podtrac white paper breaks down and explains which metrics advertisers and publishers can trust, and which metrics are inaccurate or misleading.