WHAT PODCAST AUDIENCE DATA CAN YOU RELY ON?
Podtrac provides the industry standard metrics and data analysis to accurately measure podcast audiences worldwide across all traffic sources. Podtrac wrote the first podcast measurement white paper in 2005, and we measure most top publishers and podcasts. As a founding member of the Podcast Working Group at the IAB, Podtrac regularly participates in discussions to help educate the industry about podcast measurement and is certified by the IAB as compliant with the IAB Podcast Measurement Technical Guidelines Version 2.0.
If you’re a publisher and not using Podtrac’s industry-leading free measurement yet, learn more and register today.
Learn more about the podcast metrics you can trust in these free resources from Podtrac:
Longer and more technical: Podtrac Measurement Methodology