top publishers

Revised January 2018 (see our blog for more information)

Podcast Industry Ranking Highlights
Top 10 Podcast Publishers
US Audience: November 2017 (revised)
Rank Podcast Publisher US Unique Monthly Audience Global Unique Streams & Downloads Active Shows
1 NPR 17,009,000 111,394,000 41
2 WNYC Studios 8,285,000 43,703,000 45
3 PRX 6,389,000 44,512,000 34
4 ESPN 5,747,000 38,652,000 81
5 This American Life/Serial 5,339,000 19,594,000 3
6 HowStuffWorks 5,158,000 51,028,000 19
7 New York Times 4,286,000 24,615,000 8
8 Wondery 4,051,000 22,375,000 58
9 Barstool Sports 3,004,000 20,817,000 23
10 American Public Media 1,974,000 10,292,000 38

Total mobile and desktop US podcast audience.

Unique Monthly Audience:
Total of unique audience members who stream or download publisher's podcast content across all shows they produce.
Unique Streams & Downloads:
Total unique streams and downloads of podcast content for the month across all shows produced by publisher.
Active Shows:
Count of shows produced by publisher and measured by Podtrac which contribute to the totals in the Ranking.
Podcast Publisher:
An entity or individual which owns, creates and publishes podcasts.

Note: Ranking data only includes publishers that participate in Podtrac measurement for the full month for which the ranking is being released.